Legal IT Innovator of the Year goes to blogging initiative

Tom Baldwin celebrates his Legal IT Innovator of the Year award, received for Sheppard Mullin's blogging initiative.

From the award announcement: "The winner demonstrated a striking piece of lateral thinking by shifting away from standard e-newsletters to the world of Blogging. From an original readership of 10,000, the winner's blogged content has surpassed 1,000,000 hits and averages nearly 10,000 hits per day and consistently appears on the first 5 hits for relevant search terms in Google and Yahoo. The winner of Legal IT Innovator of the Year is Tom Baldwin, Chief Knowledge Officer at Sheppard Mullin Richter Hampton, LLP."

Yes, search engines love blogs, I realised that from analysing the referring websites to my blog as well :-)

According to Tom Baldwin, this is also a good example of successful collaboration with Marketing: "This project really was a classic example of IT and Marketing working together. Our Chief Marketing Officer, Vickie Spang, took this idea and ran with it. Without the collaborative efforts of her group and mine, this project would have never been the success it is."

I think it is impressive how quickly Sheppard Mullin managed to move to public blogging at a time when it was all but clear whether blogging was here to stay. By now I guess this question is answered...